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  • Hooking Users In 3 Steps: An Intro to Habit Testing

    The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many […]

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  • How to Design Behavior (The Behavior Change Matrix)

    Note: This post originally appeared in Here’s the gist: The rising interest in the science of designing behavior has also sprouted dozens of competing — and at times conflicting — methodologies. Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate. Behavior modification […]

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  • Variable Rewards: Want To Hook Users? Drive Them Crazy

    Note: This post originally appeared in TechCrunch Here’s the gist: Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the Hook Model. At the heart of the Hook Model is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind. Our search […]

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  • Hooks: An Intro on How to Manufacture Desire

    This post originally appeared  on Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the […]

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