• Marc Andreessen Guide to Personal Productivity

    This article was written by Marc Andreessen and originally published on his blog, blog.pmarca.com. These articles are probably some of the best writings on business and startups anywhere but they were taken down years ago.  These personal productivity guides are not suitable for everyone, probably just for ones who want to be like him. You […]

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  • Hooking Users In 3 Steps: An Intro to Habit Testing

    The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many […]

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  • How to Design Behavior (The Behavior Change Matrix)

    Note: This post originally appeared in nirandfar.com Here’s the gist: The rising interest in the science of designing behavior has also sprouted dozens of competing — and at times conflicting — methodologies. Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate. Behavior modification […]

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  • Variable Rewards: Want To Hook Users? Drive Them Crazy

    Note: This post originally appeared in TechCrunch Here’s the gist: Rather than using conventional feedback loops, companies today are employing a new, stronger habit-forming mechanism to hook users—the Hook Model. At the heart of the Hook Model is a variable schedule of rewards: a powerful hack that focuses attention, provides pleasure, and infatuates the mind. Our search […]

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  • Hooks: An Intro on How to Manufacture Desire

    This post originally appeared  on  www.nirandfar.com Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the […]

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  • Problem Market Fit Validation

    So the problem I want to validate is if anyone has trouble starting or holding a conversation with someone they want to talk to and if they want to solve that problem. I have done some research and find out some people are actually interested in my idea. I have built a summary of their […]

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  • How to conduct user interview?

    Interviews can be a bit daunting, but by following these steps below you’ll unlock all kinds of insights and understanding that you’ll never get sitting behind your desk. Whenever possible, conduct your interviews in the interviewee’s space. You can learn so much about a person’s mindset, behavior, and lifestyle by talking with them where they […]

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  • How to make people talk?

    It’s important to make people talk, especially people who work or live together. Sharing thoughts creates personal connection which is very powerful. When we have personal connection with someone or something, we care more about them and we spend more time with them. We give and we take. We build trust. And you know what trust can do. Before we make people talk, […]

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  • Would we ever stop reading?

    I grew up with books and stories. I had my first bookcase full of books when I was five and I played with books before I could read. I remember those days when I got lost in my imagination and followed it to another world far far away… These days I don’t read like that anymore. I skim, […]

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  • How to make people care more?

    We do better when we care more. For example, our home looks much better when we care about it, our relationship is better when we care about the other half, our friendships get stronger when we care about our friends. We work better when we care about our career, the things we do, place we work at and people […]

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